Type 3

 Competition Research Andre Flores Remind me/us of your brand’s industry (Perfume, Beauty, Apparel, Beverage, Electronics, Housewares, Sports/Outdoors, Luggage/Travel)? - My brand industry is based on sportswear supplies and clothing. What is the main product and name of the competition’s brand? - The main products are jerseys, sweatpants, sweatshirts, and energy drinks. The name of my competition brand is Nike. What is the motivation of the competition’s  brand (does it respond to a need or desire)? - It responds to the desire of being active daily and to just do it. What are three perceptions of the competition’s brand (use emotional adjectives like “sporty” or “delicious” or “exciting”? - Three perceptions of the competitions brand is active, sporty and physical. What are three values of the competition’s brand (use expressions like “good value” or “respect for people” or “customer service”? - It has the value of having a great customer service, well respected employees and...

My Brand Research Andre Flores 1) To what industry does your brand belong (Perfume, Beauty, Apparel, Beverage, Electronics, Housewares, Sports/Outdoors, Luggage/Travel)? My brand will belong in the industry of sports and sportwear cloting. 2) What is the main product or service of your brand? The main product of my brand is clothing, drinks and sweatpants. 3) What would be the motivation of your brand (does it respond to a need or desire)? It will respond for the need to excersice and to always stay with a healthy diet. 4) What are three perceptions of your brand (Use emotional adjectives. For example,  “sporty” or “delicious” or “exciting”) 1. Active 2. Drenched 3. Sporty 5) What are three values of your brand (Use expressions. For example, “good value” or “respect for people” or “customer service”) The values for my brand is to have good customer service, respectful employees and well factored clothing. 6) What is the look/aesthetic of your brand (identify a specific style using ...