Brand Research

My Brand Research

Andre Flores

1) To what industry does your brand belong (Perfume, Beauty, Apparel, Beverage, Electronics, Housewares, Sports/Outdoors, Luggage/Travel)?

My brand will belong in the industry of sports and sportwear cloting.

2) What is the main product or service of your brand?

The main product of my brand is clothing, drinks and sweatpants.

3) What would be the motivation of your brand (does it respond to a need or desire)?

It will respond for the need to excersice and to always stay with a healthy diet.

4) What are three perceptions of your brand (Use emotional adjectives. For example,  “sporty” or “delicious” or “exciting”)

1. Active

2. Drenched

3. Sporty

5) What are three values of your brand (Use expressions. For example, “good value” or “respect for people” or “customer service”)

The values for my brand is to have good customer service, respectful employees and well factored clothing.

6) What is the look/aesthetic of your brand (identify a specific style using the resource links 
20th and 21st Century Design Met Museum > Art through History and Culture

The look of my brand would be sketchy and have the drip of sports. 

7) Put yourself in the role of the client talking to an agency. What main message would you want them to understand about your brand (similar to “love people, love beer”)?

The main message I would want my audience to know is to Stay Active, Stay Positive. 

8) What are the demographics of your target audience (Google search “demographics of Nike products”)?

The demographics of my target audience is their occupation on what they like to do most on based on sports. 

9) Where and how would your target audience experience your brand (tv commercial, print ad, Tik-tok, etc.)?

I would target my audience via commercial ads on tv or via social media pages.

10) Why did you choose this idea? How does it correspond to your own personal values?

I chose this idea because I have a passion on playing sports with family and friends such as soccer and basketball. It can correspond to my own values by being more social to others and to show better communication.